Last Updated: May 1, 2026

Introduction

This Privacy Policy explains how Justin Schuman and ShowUp90 (“we,” “us,” or “our”) collect, use, disclose, and protect your personal information when you visit showup90.com, justinschuman.com, and any associated pages, checkout flows, digital products, program portals, forms, text-message workflows, or communications channels connected to ShowUp90 (collectively, the “Services”).

By using our Services, purchasing ShowUp90, submitting information, or participating in the program, you agree to the practices described in this Privacy Policy.

If you have questions about this policy, contact us at hello@showup90.com.

Your participation in ShowUp90, including any program rules, refund or cashback offers, and eligibility requirements, is also governed by our Terms & Conditions. You can review those here:

ShowUp90: Terms & Conditions

ShowUp90 Bet: Cashback Terms & Conditions

 

Information We Collect

Information You Provide Directly

When you interact with our Services, you may provide us with:

• Contact information - your name, email address, phone number, social handles, and related contact details.
• Payment information - credit or debit card details, billing information, and payment status processed securely through our third-party payment processors. We do not store your full card number on our servers.
• Purchase and account information - products purchased, program enrollment status, checkout details, payment plan status, coupon or discount usage, refund status, and account access information.
• Communications - messages you send us via email, SMS/text, Instagram DMs, social platforms, forms, customer support channels, or other communication tools.
• Survey and feedback responses - any information you voluntarily share through surveys, forms, testimonials, program check-ins, or feedback requests.
• Program participation and verification information - self-tracker entries, public post links, post dates, office hours attendance, refund eligibility information, completion records, milestone information, and materials submitted to verify participation in ShowUp90.
• Text/SMS and digital diary information - replies to text check-ins, reflections, voice memos, progress updates, support requests, and other information you choose to submit through SMS, messaging tools, or program communication channels.
• Office hours and live session information - attendance records, questions submitted, chat messages, feedback, and any audio/video participation or recordings if you attend live sessions.
• Testimonial and story information - testimonials, screenshots, public posts, participant stories, results, progress updates, or other materials you choose to share with us or give us permission to use.

 

Publicly Available Information

If you participate in ShowUp90, we may review publicly available content that you submit or identify for program participation, accountability, testimonial consideration, community support, refund verification, or cashback eligibility purposes.

This may include:

• Public social media posts
• Captions
• Timestamps
• Profile handles
• Post URLs
• Visible engagement data
• Public comments
• Public platform activity related to your participation

We only use this information for legitimate program, verification, support, testimonial, marketing, and administrative purposes as described in this policy.

 

Information Collected Automatically

When you visit our websites or use our Services, certain information may be collected automatically:

• Device and browser information - browser type, operating system, screen resolution, device type, language settings, and related technical data.
• Usage data - pages visited, time spent on pages, scroll depth, click behavior, navigation paths, form interactions, button clicks, checkout clicks, and other site activity.
• Visitor identifiers - a unique visitor ID may be assigned through first-party cookies or analytics tools to help us understand how visitors interact with our site across sessions. This identifier is generally a randomly generated code and is not linked to your real name or email unless you provide that information separately.
• Referral and campaign data - how you arrived at our site, including referring URLs, UTM parameters, campaign names, traffic sources, email links, SMS links, social links, and affiliate or promotional tracking where applicable.
• IP address - collected by our analytics, hosting, security, and technology providers for general location, analytics, performance, fraud prevention, and security purposes.

 

Cookies and Tracking Technologies

We use cookies, pixels, tags, tracking links, and similar technologies to improve your experience, understand how our Services are used, and measure marketing performance.

 

Cookies and Tracking We May Use

Cookie / Tool	Purpose	Duration
Visitor tracking cookie	Assigns a unique anonymous or pseudonymous visitor ID to understand site usage and attribution	Up to 365 days
Google Analytics cookies	Measures site traffic, page views, user behavior, events, and traffic sources	Up to 2 years
Google Tag Manager	Manages website tags, analytics events, and tracking scripts	Varies
Session cookies	Maintains session state during checkout and browsing	Session
UTM tracking	Helps identify which campaigns, platforms, posts, emails, or messages drove traffic	Varies
Checkout tracking	Helps us understand checkout views, clicks, and purchase behavior	Varies

 

Managing Cookies

Most browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when a cookie is being set.

Disabling cookies may affect the functionality of our Services, checkout experience, analytics accuracy, program delivery, or tracking related to offer performance.

 

How We Use Your Information

We use the information we collect to:

• Deliver and manage the ShowUp90 program and any digital products you purchase.
• Process payments, payment plans, refunds, cashback requests, and transaction confirmations.
• Provide program access, onboarding, office hours, text check-ins, digital diary prompts, support, and account-related communications.
• Send program-related emails, SMS/text messages, reminders, updates, and communications you have opted into or that are needed to deliver the program.
• Verify program participation, milestone completion, office hours attendance, self-tracker submissions, public post activity, and eligibility for any cashback, refund, promotional, or accountability-based offer.
• Prevent fraud, misuse, manipulation, chargebacks, abuse of refund/cashback processes, or violation of program terms.
• Analyze website traffic, social performance, user behavior, checkout performance, and program engagement.
• Attribute marketing efforts to understand which platforms, posts, campaigns, messages, and channels drive engagement, leads, purchases, and conversions.
• Respond to your questions, requests, customer support inquiries, and program-related needs.
• Request permission to use testimonials, participant feedback, public posts, progress updates, screenshots, or success stories in marketing materials.
• Improve our content, offers, user experience, program structure, website, and customer support.
• Maintain records needed for purchases, accounting, taxes, compliance, disputes, customer support, and legal obligations.
• Enforce our Terms & Conditions, cashback terms, program rules, community expectations, and other agreements.

 

SMS and Text Communications

If you provide your phone number, you may receive program-related text messages, reminders, check-ins, digital diary prompts, support communications, or other messages related to ShowUp90.

These messages may include:

• Program reminders
• Weekly check-ins
• Digital diary prompts
• Office Hours reminders
• Progress or milestone messages
• Support follow-up
• Cashback or verification-related communications

By providing your phone number during checkout, opt-in, onboarding, or program participation, you agree to receive program-related text messages from ShowUp90.

Message and data rates may apply.

You can opt out of marketing text messages by following the instructions provided in the message or by contacting us at hello@showup90.com.

Where available, you may reply STOP to opt out of text messages.

Program-related messages may still be necessary to deliver certain parts of the program, administer your account, provide support, or verify participation.

If you opt out of text messages, some program features, reminders, digital diary prompts, or check-ins may be limited or unavailable.

 

Office Hours, Recordings, and Live Sessions

ShowUp90 may include live office hours, group calls, coaching sessions, or other live program experiences.

If you attend these sessions, we may collect:

• Name
• Email
• Attendance information
• Questions submitted
• Chat messages
• Audio/video participation
• Session recordings, if recording is enabled

Office hours may be recorded for internal use, participant replay, program quality, training, or support purposes.

By attending a live session, you understand that your name, voice, image, chat messages, or participation may appear in the recording if you choose to participate.

We will not intentionally use sensitive private session participation as public marketing material without permission.

 

Testimonials and Participant Stories

We may ask for your permission to use testimonials, feedback, public posts, screenshots, progress updates, or participant stories in marketing materials.

We will not intentionally publish private program communications, digital diary entries, SMS replies, support messages, or private personal details as testimonials without your permission.

If you voluntarily provide a testimonial or approve use of a participant story, you authorize us to use that material according to the permission you provide.

 

Third-Party Services

We use trusted third-party services to operate our business. These providers may collect, process, store, or receive your personal information as necessary to perform their functions. Each operates under its own privacy policy.

Service	What It Does	Data It May Access
Kajabi	Hosts checkout pages, delivers digital products, manages customer accounts, forms, and program access	Name, email, phone, purchase info, account data, program activity
Google Analytics	Provides website traffic, event, and behavior analytics	Anonymous or pseudonymous usage data, IP address, device/browser data, page views, click events, UTM/referral data
Google Tag Manager	Manages website tags, analytics events, and tracking scripts	Page views, click events, device/browser data, referral data
ManyChat	Powers Instagram DM automation for delivering free resources and program information	Instagram username, DM interactions, message responses
SendBlue	Sends and manages SMS/text communications, program check-ins, reminders, and participant replies	Name, phone number, text message content, replies, program status
Zapier	Connects tools and automates data flows between platforms	Name, email, phone, purchase data, program status, milestone data, in transit
Zoom	Hosts live office hours and program calls	Name, email, attendance records, chat messages, audio/video participation if enabled
Vista Social	Schedules social content, monitors engagement, and reports social performance	Public social engagement data, comments, handles, messages/replies if connected
DataFast	Tracks visitor behavior and conversion analytics on showup90.com	Anonymous visitor ID, page views, scroll depth, click events

We do not sell your personal information to third parties.

We also do not share your personal information for cross-context behavioral advertising unless clearly disclosed and permitted under applicable law.

If we begin using advertising pixels, retargeting tools, or similar technologies that may constitute “sharing” under applicable privacy laws, we will update this Privacy Policy and provide any legally required opt-out options.

 

Email Communications

When you purchase a product or opt in through one of our forms, you may receive:

• Transactional emails - purchase confirmations, access instructions, receipts, password/account notices, and payment-related messages.
• Program emails - lessons, updates, office hours notices, participant reminders, and communications related to ShowUp90.
• Marketing emails - occasional promotions, new offers, launches, content, or resources we think may be relevant to you.

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link at the bottom of any marketing email.

Transactional and program-delivery emails may still be sent when necessary to fulfill your purchase, deliver the program, manage your account, or administer program requirements.

 

Cashback, Refund, and Program Verification Records

If you participate in a cashback, refund, accountability, or performance-based offer connected to ShowUp90, we may collect and retain information needed to verify your eligibility.

This may include:

• Purchase records
• Payment status
• Program start date
• Office hours attendance
• Self-tracker entries
• Public post links
• Post dates
• Post visibility
• Refund request records
• Verification notes
• Team review records
• Communications about your request

We use this information to administer the offer, determine eligibility, prevent fraud or abuse, and maintain records related to payments, disputes, compliance, and customer support.

Because cashback eligibility depends on verification, we may retain verification records even if you later request deletion of other personal information, where retention is necessary to administer the offer, prevent fraud or abuse, respond to disputes or chargebacks, comply with legal obligations, or maintain accurate business records.

Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfill the purposes described in this policy, and comply with legal, tax, accounting, payment, and operational obligations.

Specifically:

• Account and purchase data is retained for the duration of your access to our programs, plus any period required for tax, legal, accounting, payment, or dispute purposes.
• Program participation and verification data may be retained as needed to administer ShowUp90, verify completion, review cashback/refund eligibility, resolve disputes, and maintain program records.
• Analytics data such as anonymous or pseudonymous visitor IDs, page views, events, and click data may be retained for up to 2 years unless configured otherwise.
• Email and communication records are retained as long as you remain subscribed to our lists, participate in our programs, or reasonably need support, and for a reasonable period afterward.
• SMS and digital diary information may be retained as needed to deliver the program, support participants, verify participation, resolve disputes, and improve the experience.
• Testimonials and approved marketing materials may be retained and used according to the permission you provide, unless you request removal and we are legally or operationally able to honor that request.

If you request deletion of your data, we will honor that request within 30 days where legally required and reasonably feasible, subject to legal, tax, accounting, payment, dispute, fraud prevention, and contractual retention requirements.

 

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access - request a copy of the personal information we hold about you.
• Correction - request that we correct inaccurate or incomplete information.
• Deletion - request that we delete your personal information, subject to legal retention requirements.
• Opt-out - unsubscribe from marketing communications at any time.
• Portability - request your data in a portable format where technically feasible.
• Opt-out of sale or sharing - request that we do not sell or share your personal information where applicable law provides that right.
• Limit use of sensitive personal information - where applicable law gives you that right.

To exercise any of these rights, email us at hello@showup90.com.

We will respond within 30 days or within the timeframe required by applicable law.

California residents and residents of other states with privacy laws may have additional rights.

 

Sale or Sharing of Personal Information

We do not sell your personal information.

We do not knowingly share your personal information for cross-context behavioral advertising unless clearly disclosed and permitted under applicable law.

If our practices change, we will update this policy and provide any legally required opt-out method.

 

Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, disclosure, or alteration.

Payment information is processed through Stripe, which maintains payment security standards. Our websites use SSL/TLS encryption for data in transit.

However, no method of electronic transmission or storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

Children’s Privacy

Our Services are not directed to individuals under the age of 18.

We do not knowingly collect personal information from children under 18.

If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information promptly.

If you believe a child has provided us with personal information, please contact us at hello@showup90.com.

 

International Users

Our Services are operated from the United States.

If you access our Services from outside the United States, you understand that your information may be transferred to, processed, and stored in the United States or other jurisdictions where our service providers operate.

Privacy laws in those jurisdictions may differ from those in your location.

 

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, program structure, legal requirements, or service providers.

When we make material changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this policy periodically.

 

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:

Email: hello@showup90.com

Website: showup90.com

This Privacy Policy is provided for informational purposes and is not a substitute for professional legal advice. We recommend consulting with a qualified attorney to ensure compliance with applicable privacy laws in your jurisdiction.